Interact
Interact empowers digital entrepreneurs and creators to grow their businesses through empathetic listening and connection. The company’s core product is software that helps businesses build online quizzes to accelerate conversations at every stage of the sales funnel.
Responsibilities
Product and Design Management, User Research, Competitive Research, Personas, User Interviews, User Journey, User Flow, Wireframes, Prototyping, and User Testing.
My Role
Head of Product & Design (Fractional)
Team
CEO, CTO, COO, Content Developers, Engineers(5), QA
The Problem
Users not creating quizzes
When Interact approached me, they already had quiz-building software in place that saw great results. Their problem lay in the actual quiz creation. Since Interact didn’t charge customers until after a quiz was published this was causing issues with lost potential revenue. Their customers were often getting stalled in the quiz creation process. Before re-designing the software, I performed a design audit and conducted a series of user interviews with both current customers as well as non-users who met the user persona profiles. From these activities, a series of pain points were identified which gave clues as to why customers would sign up for Interact’s service but never publish a quiz.
Research
Identify the pain points and opportunity areas of THE Original quiz-building tool
Interact wanted to understand what issues were preventing their key customers from completing the creation of a quiz. I surveyed many of their customers, interviewed current customers, and performed usability tests with entrepreneurs who matched their key personas. From
Key Takeaways
Too many steps to find the desired template
“Can I just see it all at once?”
The sidebar is too crowded with information
“Woah... this is just a lot... am I meant to look at all of this and understand it right away?”
The steps to completion as they are listed in the sidebar are in a confusing order
“I’m not quite sure why there is a result above the questions. I’m it’s weird to me. I don’t want to deal with this just yet.”
The styling section is hard to find and difficult to use
“I just can’t find where to change the color of the button.”
The Solution
Increase Quiz creation rate by improving navigation and user flows
With my collected research and knowledge of what needed to be improved, I decided to redesign both the template selection process and the quiz builder itself. With an update to the visual style, improved navigation, and usability, I was able to directly contribute to a significant uptick in completed quizzes including several monthly records in revenue.
Single-page Template finder
Instead of moving through 6 screens to select a template, everything was available on a single screen in the redesigned template selection flow. On one page, a user could decide if they wanted to build from scratch or use a template, filter to select one created for their industry, sort offerings, and select the template layout.
simplified sidebar
One of the most effective steps in the redesign was cleaning up the sidebar. The order of operations was changed to be more intuitive with the first steps necessary to create a quiz at the top of the sidebar and the last steps/optional steps at the bottom.
Within the steps, smaller actions were collapsed into larger categories making them only visible during the relevant actions. This made the sidebar less overwhelming and easier to read.
Improved style selection
I moved the style section from behind the primary sidebar to the top of the screen, making it easier to find. Additionally, several improvements were made to the content in the style section. Colors pickers were added so users who didn’t know what hex codes they wanted to use could more easily experiment with colors. Finally, the style bar was made dynamic so the user could more easily find the style information for the element they are currently working on.
Outcome
Results
40% increase in total quizzes published each month
35% decrease in inactiveaccount post resigstration
We launched the updated quiz builder six months after initial research was started. From there, we saw almost immediate feedback. Within the first week post launch Interact saw their first record day of total quizzes published with several more record days and weeks to follow.
“Alyson is an absolute rockstar! Alyson joined our team to focus primarily on product development, product design, management, and roadmapping. Her ability to break down complex projects into actionable tasks and ensure the team stayed on track proved to be very valuable. Her UI/UX design work is top-notch and practical, showing a deep understanding of tech products. She was also able to dive into customer persona research for our company and provide helpful insights for our business. I highly recommend Alyson!”
Matthew Clark, Co-Founder